For executives, business people, communications professionals, not-for-profit executives, brand managers and you, Making News in the Digital Era makes sense of seismic and complex changes in online and traditional media and delivers practical, clear and step-by-step ways to communicate more effectively in today’s competitive world.
Actor Rainn Wilson from NBC’s “The Office” sums up the value of the new book by David E. Henderson — “Making News in the Digital Era
“Henderson gets it. He knows the online media world and has interesting things to say. Besides, he’s the dude who got me on Twitter.” ~ Rainn Wilson
Wilson turned to Henderson earlier this year for tips about how to use Twitter to promote the actor’s new spiritually based social media gathering place, SoulPancake.com. Since then, Wilson has attracted a staggering one and a half million followers on Twitter (@RainnWilson) and SoulPancake.com is a big success.
Why did Wilson turn to Henderson? Because Henderson is an accomplished media strategist and expert in a new medium that many use but few understand … and even fewer know how to make money with it.
Making News in the Digital Era is packed with timely, practical examples and guidance for anyone who wants to easily decipher today’s complicated and changing media world and generate attention, whether for a small business, major corporation or for themselves.
“In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working towards guiding the industry towards success in new new media. Henderson’s new book, Making News in the Digital Era, explicitly guides readers through the very confusing social media landscape.” – Chris Abraham, President of Abraham & Harrison and leading online public relations expert.
In today’s scramble for competitive leadership, the status is no longer quo. Today’s organizations, large and small, are seeking the best ways to bypass mainstream media to communicate their news, their way, directly and effectively, to their publics. Making News in the Digital Era has the answers.
“Making News in the Digital Era
ISBN 978-1440153075. Published September 2009 by iUniverse.